For too long, brands have told workers what matters in hi-vis. Reflective tape, compliance codes, colour fastness… all important on paper, but meaningless if the kit doesn’t actually perform on site.
So instead of another brochure filled with spec sheets, we decided to ask the people who know best: the ones wearing hi-vis for 12-hour shifts, in rain, mud, heat and everything in between. We surveyed 500 construction workers across the UK and asked them what they really think about their hi-vis. The answers weren’t pretty.
The Brutal Truth from the Ground
The first thing that came through loud and clear was frustration. Workers are fed up with workwear that feels like it was designed in an office, not a building site.
Here are just some of the responses:
“Workwear doesn’t fit. It’s either massive and baggy or tight around the shoulders.”
“The hi-vis tape is cheap. It starts peeling after a couple of washes.”
“Uncomfortable in the heat. You sweat buckets and it feels like wearing a plastic bag.”
“Smells like a wet dog after three shifts.”
“Velcro lasted about as long as my last relationship.”
“If it rains, I’m soaked through. Waterproof? Don’t make me laugh.”
“Looks cheap. Makes the whole team look sloppy.”
This is what happens when brands design hi-vis to tick compliance boxes, instead of building it to survive real graft.
What Site Workers Actually Want
When we asked what would make the perfect hi-vis, the answers were simple but consistent. Gear that fits properly. Jackets and vests that last more than a season. Clothing that’s breathable in summer but warm in winter. True waterproofing. A professional look that makes a crew look sharp, not sloppy. And consistency — the same look across the whole site team, not a mishmash of brands and colours.
Where OAKLINE Fits In
Every complaint we heard has been built into the DNA of OAKLINE®.
The Kimi Jacket is cut to move with you, with an adjustable waist and proper compliance. The Tod Bodywarmer gives warmth without bulk and layers perfectly with the rest of the range. The Blake Vest has a full zip, proper cargo pockets, and a professional finish that puts flimsy Velcro vests to shame. And the Robin T-Shirt keeps crews cool while still meeting the standard.
All of it is available in both construction yellow and rail-compliant orange. And all of it is designed as a system that looks sharp together, not thrown together.
What Workers Said About OAKLINE
When we showed OAKLINE gear to the same pool of workers, the reaction was clear.
82% said it looked more professional than their current kit.
77% said it felt more durable.
68% said it made them feel more confident on site.
One worker summed it up better than we ever could:
“OAKLINE makes me look like I run the site, even when I’m just on tea duty.”
The Bottom Line
Workers have spoken. They don’t want hi-vis that peels, stinks, or falls apart. They want fit, durability, comfort, and a professional look. OAKLINE delivers all of it.
If you’re serious about your site team, it’s time to get serious about their workwear.
